It's funny what reputations can do for business. It's just like taking on the big name player at a judo tournament. It can seem much more of a challenge just because of your perception of things.
If you are starting out with a great idea you need to consider what stories can be created about you to deter competitors. If your offering appears to be great, your product range superior, your uniform professional, and your marketing strong, you may very well put off new entrants. Keep in mind that this can be 'created' without necessarily spending a huge amount of money. We are trying to cause people to see our business in a certain way, our business may not yet be all that advanced but it's the perceptions that count.
Time to get the creative juices flowing to put up some barriers to new entrants coming to compete against you.
Kind regards
Simon 'At Your Service'
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