Delivery!!

If you are a service based business, how do you deliver to your clients?

In answering this question we need to broaden the concept of delivery to some degree as the usual product based delivery just idea doesn't cut it.

We need to think about opening hours and how they are best timed to meet the needs of our customers. The different methods by which we can provide the service (bricks & mortar v's brick & click or even a totally online environment) and how easy it is for clients to access the service when and where they need it (e.g. if it's simply an e-book, do your market have the equipment or inclination to go online and is it published in a format that your target market can download and open, or can people safely enter your shop front if that's how your business rolls). If you have a work site, is it easy to find? Or does it have suitable and safe parking? If you actually visit the client, can this be done in a manner that that best provides value to the custmer and the business. What contingency plans do you have in place to manage a situation where your service becomes temporarily inaccessible (e.g Canada almost didn't have enough snow and ice for the Winter Olympics)? What happens if you are sick and it's a one person business?

Make sure you talk to your market and monitor trends to ensure you can currently and continually 'deliver' your market offering in the manner that best suits them.

Kind regards
Simon 'At Your Service'