Judo outside of the training hall principle 3

Following on from my last few posts we will now look at principle three of judo outside of the dojo.

This principle is one that many people are familiar with. As a result of the sense it makes, it's intention has been captured in many business quotes by many different authors. Jigoro Kano (1994, Kodokan Judo, Kodansha International, Tokyo, p. 25), states this concept as, "consider fully, act decisively".

Most people in business or business academia will be familiar with the idea of an environmental analysis. It is a key element of almost every marketing, management and strategic management text. This states the situation that your business faces regarding the forces that directly influence it (competitors, suppliers etc) and the broader forces that also have an impact (technological change, economic conditions etc). Conducting an environmental analysis is very important in allowing you to plan for the success of your business. Many people will not want to spend the time with this type of analysis in their race to get on with the business of running their business. And this if of course against the third principle. In a dynamic and rapidly changing environment having a framework of where you fit in is so important for you to effectively and efficiently manage your business. The business blueprint discussed in previous posts is a great way for you to link the environment to your business activities through the eyes of your customer (please let me know if you need my help as you develop yours).

Of course that leaves us with the act decisively part. If you know where you stand and the levers you can employ to get ahead, it is time to seize the opportunity before you. Take a focussed approach to getting the job done. On the mat we see so many instances where someone makes a half hearted attack and almost without fail that attack is the one that allows a devastating counter attack to take place. Therefore once you've considered your position, put everything reasonable into achieving your goal.

Good luck with your business!

Kind regards
Simon 'At Your Service'